Termix has been distinguished with the Lifetime Achievement Award at the Kokoro Awards 2025, a recognition that highlights the most influential and consolidated brands within the professional hairdressing industry in Latin America.
This award is an important international endorsement of Termix’s history and evolution as a brand specializing in professional tools, and highlights decades of commitment to innovation, technical excellence and continuous improvement of salon work. The award recognizes not only the company’s track record, but also its contribution to the development of the sector through products designed to meet the real needs of stylists and professionals around the world.
The award ceremony took place in Mexico City, within the framework of one of the main beauty sector meetings in Latin America. Termix was represented by Josep Maria Bernat, Joan Carles Márquez and the company’s general manager, Carlos Corchero, who accepted the award on behalf of the entire team, in a particularly significant moment for the brand.
This recognition reinforces Termix’s positioning as a global benchmark and evidences the company’s growing impact in strategic markets such as Mexico, where the brand continues to consolidate its presence thanks to its value proposition: high-performance tools, applied innovation and a strong connection with the professional world.
Creativity and training: an outstanding presence in Mexico
In addition to the recognition received, Termix had an outstanding participation in the Expo Beauty Show (EBS), where the brand promoted different actions focused on creativity and technical training.
Among them was the artistic show “Raíces Cruzadas”, led by Termix ambassador and celebrity stylist Manuel Zamorano, a proposal inspired by the cultural fusion between Mexico and Spain. The staging combined technique, aesthetics and craftsmanship, with three models wearing sculptural headdresses made by Zamorano himself and worked with emblematic tools of the brand, such as Termix Evolution brushes, designed to adapt to the particularities of each type of hair.
The agenda was completed with a technical masterclass on brushing, in which Zamorano shared the professional method developed by Termix with professionals from the Mexican audiovisual sector, including stylists linked to Televisa, reinforcing the brand’s role as a training ally of the sector.
With this award and its presence in one of the most relevant events in the Latin American market, Termix continues to advance in its international strategy and reaffirms its commitment to innovation, professionalization and growth of the hairdressing sector worldwide.
